Insights

Walpole Luxury Trend Report

From fashion and fragrance to wellness and wine, British luxury is our obsession, but when looking at the trends driving the behaviour of customers, it’s one part of a bigger luxury picture. In Walpole's inaugural Trend Report our contributors reveal the trends reshaping the luxury landscape through a global lens.
18th Jan 2022
Share this article
Insights Walpole Luxury Trend Report

What are the key trends that will light up the luxury sector in early 2022? If Sustainability and Inclusion are now table stakes for every brand, what are the themes that will be the most talked about amongst consumers and what will give your brand the edge? Is the metaverse the new luxury playground? How does a post-pandemic yearning for simplicity sit alongside a new mood for haute hedonism and life in technicolour? Where does wellness and mindfulness meet YOLO? Are collaborations between very high profile fashion brands here to stay? 

You need credible, trusted resources to help you anticipate and navigate the trends you need to understand now – and next – not least because luxury is undergoing a discreet revolution. And that’s where Walpole’s new luxury Trends Report comes in. 

To create the report, we’ve looked over the shoulders and into the files of expert journalists and editors working across the luxury sector. Download the report using the button below to read the thoughts of contributors like Farrah Storr, Lee Knyaston, Michelle Ogundehin and Alice Lascelles, writing about the crucial things to watch in their respective fields of expertise.

Contents:

YOU GOT THE LOVE. Women’s style is getting ready to party. By Farrah Storr
SUSTAINABILITY, TECHNOLOGY, FLEXIBILITY. Dressing up for men is serious business. By Nick Scott
MAKE-UP FOR MEN. Grooming for the season ahead. By Lee Kynaston
COMFORT AND JOY. Raving through or getting ready to hibernate. The choice is yours. By Lynette Hecker
SCENTS & SUSTAINABILITY. A fragrant future awaits. By Sali Hughes
NEW WORLD WELLNESS. Immune-boosting treatments and state-of-the-art spas. By Lisa Brown
TO BOLDLY GO. Space travel, Arctic tents, exclusive experiences. By April Hutchinson
DESIGNS FOR LIFE. Creating a happy home. By Michelle Ogundehin
THE SHAPE OF DRINKS TO COME. From artisanal alchemy to the alcohol free. By Alice Lascelles
THE RETURN OF RETRO. From Simpsons to stadiums, the Nineties are back. By Ali Catterall
KITCHEN CONFIDENTIAL. The new kids on the cutting block. By William Sitwell

The inaugural Walpole Trend Report, supported by Walpole partner Redrice Ventures, was launched on Monday 17th January at a breakfast and panel discussion held at Auriens.

View Report
Share this article

Related Articles

The Walpole Luxury Trends Report
CEO Letter
14th Jan 2022
The Walpole Luxury Trends Report
Ahead of the launch of the first Walpole Luxury Trends Report on Monday, Walpole CEO Helen Brocklebank shares what readers can expect to discover: from fashion and fragrance to wellness and wine.
All the photos from the Walpole British Luxury Summit 2022
British Luxury Summit
24th May 2022
All the photos from the Walpole British Luxury Summit 2022
On Monday 23rd May, we held the Walpole British Luxury Summit 2022 at The Londoner hotel, supported by TONG, Luxury Marketing House and Cab-E-Media. Here, we share all the key images from the event...
An interview with Elizabeth McMillan, The Macallan
10 Questions. 10 Sustainability Leads.
23rd May 2022
An interview with Elizabeth McMillan, The Macallan
In our latest interview series, we're pitching ten essential questions to ten people who are leading their Walpole member companies to sustainability success. This week, we speak to Elizabeth McMillan, Head Of Insight & Sustainability for The Macallan distillery about need to address climate risk, the importance of collective action, and the three steps she takes to communicate her work to customers.