mou Adjective FRENCH mou m (f molle) 1. soft to the touch (tissu, tige)Cult London label mou offers original, hand-crafted footwear in premium natural fibres. Warm, durable and sensually soft, mou shoes are loved by fans for the offbeat back-to-nature feel and eclectic styling. At mou, ethical and eco-friendly production is a priority. Design innovation combines with traditional hand-craft manufacturing techniques, to maximise the natural beauty of leathers in the collection. Styles are created with comfort in mind and feature long-lasting soles and finishings. History Shelley Tichborne founded mou from London's Portobello Road in 2002, out of a desire to create original, luxurious footwear as an antidote to the pressures of modern city-living. Picked up by passing stylists and buyers, the brand's popularity grew through word of mouth. Now the comfort boots of choice for A-list stars such as Gwyneth Paltrow and Cameron Diaz, mou boots have a uniquely rugged look with a distinctly maverick spirit. Look out for classic mou styles including the antelope cowboy boot, calfskin slipper, eskimo, blizzard and goatskin nanuk.